Distribution centers
- Accra
- Kumasi
- Cape Coast
- Takoradi
- Goaso
- Sunyani
- Tamale
- Bolgatanga
- Berekum
- Techiman
Call& Whatsapp:
+233536120235
Sparrow General Trade Division
Shepherd Plus Group headquartered at The Signature Building, Shiashie – Accra, is a dynamic and forward-thinking enterprise specializing in the distribution and trading of detergents and toiletry products. The company is built on a strong foundation of reliability, quality assurance, and market-driven innovation, positioning itself as a trusted partner in Ghana’s fast-moving consumer goods (FMCG) sector.
Our Core Business
Shepherd Plus Group operates at the intersection of hygiene, lifestyle, and essential consumer products, dealing in a wide range of:
We supply and distribute high-quality cleaning solutions including:
- Laundry detergents (powder & liquid)
- Dishwashing liquids and tablets
- Multipurpose household cleaners
- Industrial and institutional cleaning agents
Detergents are essential cleaning products formulated with surfactants that remove dirt, grease, and stains effectively . With increasing hygiene awareness and urbanization, demand for these products continues to grow across households and industries
Our portfolio also includes everyday hygiene essentials such as:
- Soaps and shower gels
- Shampoos and conditioners
- Toothpaste and oral care products
- Body lotions and skincare products
Toiletries are fundamental personal care items used for daily hygiene and grooming, forming a critical part of modern consumer lifestyles
Market Position & Opportunity
Shepherd Plus Group operates within a rapidly growing global and African market driven by:
- Rising hygiene awareness across households and workplaces
- Urban population growth and changing lifestyles
- Increased demand for affordable and premium cleaning products
- Expansion of retail and wholesale distribution channels
The detergent market alone is evolving with strong demand across laundry, household, and industrial applications, with both powder and liquid formats dominating the sector .
Additionally, there is a growing shift toward:
- Eco-friendly and biodegradable products
- Convenient packaging and concentrated formulas
- Bulk supply for institutions like hotels, hospitals, and offices
This creates a strong opportunity for Shepherd Plus Group to scale and dominate in both retail distribution and B2B supply chains.
Our Business Model
Shepherd Plus Group operates through a multi-channel distribution strategy:
- Wholesale Distribution – Supplying retailers, supermarkets, and shops
- Retail Supply Chain – Ensuring product availability across local markets
- Institutional Supply – Serving hotels, hospitals, offices, and industries
- Agency & Brand Representation – Partnering with manufacturers and global brands
This structure ensures efficient product movement, cost-effectiveness, and consistent availability in the market.
Our Competitive Advantage
Shepherd Plus Group stands out through:
1. Strategic Location
Based at Shiashie, Accra, a prime commercial hub, enabling:
- Fast distribution logistics
- Easy access to key markets
- Strong business networking opportunities
2. Product Diversity
We deal in all categories of detergents and toiletries, making us a one-stop supplier for hygiene and cleaning solutions.
3. Quality Assurance
We prioritize:
- Trusted brands and verified suppliers
- Safe, effective, and compliant products
- Consistent product standards
4. Customer-Centric Approach
- Competitive pricing
- Reliable supply chain
- Flexible order fulfillment